they’re wyld, baby!

WYLD

The Hudson Valley’s doula and wellness collective approached me to rebrand their company. They were going through a name change - a transition from Wyld Womyn to Wyld - and needed new branding to reflect their future goals. I created an umbrella identity to house their three brands: Wyld Birth & Postpartum, Wyld Craft Herbal and Wyld Lube & Massage Oil. Their company focuses on inclusivity, openness and self care, and their brand personality is playful, loving and wild. I created a feminine, quirky logo with a retro flair to encompass all of the different aspects of their business. Additionally, I outfitted them with a redesigned Wix website, social identity and digital ads to reflect their fun new look!

Branding: Michelle Silver
Website: Wix
Website Customization: Michelle Silver