chocolate as storytelling

kreuther handcrafted chocolate

I worked with the talented folks at Hudson Creative to completely redesign the website for high-end chocolatier Kreuther Handcrafted Chocolate, the sweet sister to NYC restaurant Gabriel Kreuther. The previous website’s homepage was a bit tricky to navigate, having too many competing calls to action above the fold and an overall dated design. We worked with the Kreuther team to really refine the brand, focusing on a simplified color palette, clean shapes and isolated product photography to create a luxurious, minimalist design. The resulting website feels like you’re browsing through an exclusive art gallery of artisanal chocolate and clearly highlights the profit centers.

Agency: Hudson Creative
Web design: Michelle Silver + Jordan Matlovsky
Photography: Kreuther Handcrafted Chocolate + third party