“A reimagined website for Half Time’s large e-commerce business”
“The new design focuses on profit centers and highlights partnerships with breweries and cideries”
“A drop down secondary navigation was added to help users find what they’re looking for more easily”
“And improvements were made to the purchasing experience for subscriptions and gift boxes”
look who got a glow up!
half time beverage
Half Time Beverage - the world’s largest beer store - boasts an impressive selection of rare and hard-to-find craft beers and ciders. They’ve been in the business for a long time and their website was living in the past. They approached me to refresh their website to appeal to the young craft beer crowd and reposition themselves as not only a place to buy beer and cider, but a place to learn about the latest trends in the beverage world. I redesigned the homepage and supporting pages to intuitively organize the wide selection of offerings and add excitement and sophistication to the website. Soon to come - a custom designed blog all about the latest trends in beer!
Web design: Michelle Silver
Web development: Web Studios West
Photography: Chris Weiss
Logo: third party