“Website wireframe and site architecture for Giada Catering”
Wireframes > Final Design
“Utilizing memoir-based video and personalized imagery, the site highlights the magic of Giada’s inspired cuisine through visual storytelling”
“The catering offerings are nested in a simplified vertical list as not to distract from the beautiful imagery of Giada’s story”
the magic of giada
giada catering
I worked with agency Hudson Creative as the lead on developing a site architecture plan and wireframes for client Giada Catering’s new website. Giada’s team wanted the site to be focused on Giada’s story, highlighting her regional connection to cuisine, her history and how it inspired her company. I created a user experience that feels like you’re being taken on Giada’s journey, with large video and image-heavy sections, cleanly organized content and navigation, and an intuitive flow. Once approved, we handed off the wireframes to the team at Giada Catering so they could implement the branding, imagery and copy into the layout. We were thrilled to see the wireframes come to life in the deliciously elegant new site.
Agency: Hudson Creative
Wireframe + UI/UX Lead: Michelle Silver
Photography + Design: Giada Catering