let’s get weird

distortion society

What better project than one where you get to be the Creative Director AND the client?! In May 2023, my tattoo artist husband Bradley Silver and I embarked on a brick and mortar business in the artsy town of Beacon, NY. Merging our two passions, we created a unique business model: a tattoo studio and art gallery under one roof. Designing every aspect of a brand (logo, identity, interior design, web, apparel, marketing, etc) so close to my heart was an incredible experience, to say the least.

We wanted the brand to be a mix of cool edginess and contemporary sophistication. The interior of the space is very clean lines, industrial textures, and touches of funky black and white patterns (ahem cow print chair) - and tons of plants. The overall feel of the brand is classy, sleek, yet very approachable. I developed an identity that complemented this ideology and had a lot of fun with it! Distortion Society is our ever-evolving baby, and I look forward to growing the brand in years to come.

Creative Direction + Design: Michelle Silver
Photography: Michelle Silver