SURFACE DESIGN ASSOCIATION
Surface Design Association is a nonprofit educational organization promoting awareness and appreciation of textile-inspired art and design. The organization was in need of a total revamp of their quarterly editorial, the Surface Design Journal. I executed a complete redesign of the journal based on target audience and member demographic research and developed a fresh board-approved design. The new design is a balance of negative space, vibrant images and beautiful articles; a sophisticated approach to editorial that doesn't clutter the eye and allows the reader to digest the content and be captured by the artwork.