MICHELLE SILVER
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Handwich Shop

Handwich Shop is a grab-and-go concept at the Prudential Center in Newark, NJ. They serve small palm-sized sandwiches, to be mixed and matched when you order. I was asked to create a logo and branding identity that was fun and whimsical. The logo is based off of a squirrel you might see scurrying through the forest with a giant nut in his mouth and carrying more to stock up for the winter, but in this case it’s handwiches—which appear very large next to the small squirrel—being munched on and brought back to enjoy later.

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Handwich Shop is a grab-and-go concept at the Prudential Center in Newark, NJ. They serve small palm-sized sandwiches, to be mixed and matched when you order. I was asked to create a logo and branding identity that was fun and whimsical. The logo is based off of a squirrel you might see scurrying through the forest with a giant nut in his mouth and carrying more to stock up for the winter, but in this case it’s handwiches—which appear very large next to the small squirrel—being munched on and brought back to enjoy later.