MICHELLE SILVER
CHG-BusinessCards-Detail.jpg

Craveable Hospitality Group

Craveable Hospitality Group asked me to design a fresh face for the rebranding of their corporate identity; a move from the chef-driven David Burke Group to the all-encompassing Craveable Hospitality Group. The new company approach is a fun-filled and awe-inspiring brand with a great employee experience and accessible brands. The logo and brand identity is a mix of clean sophistication and bold playfulness. The layout of the new logo hints at the previous DBG identity but is the contemporary counterpart, creating a sense of familiarity that speaks to their successful record in the hospitality industry but showing the world their fresh face and revised approach. The handwritten CHG icon feels like a marker stamping its permanence in the industry. The strength of the logo is complimented by a whimsical identity filled with bright colors and fun patterns, speaking to their their open-minded and inclusive company mission and values.

Photography: Dillon Burke
Website: Studioality
Logo, Branding and all other design: Michelle Silver

 

CRAVEABLE HOSPITALITY GROUP  { formerly the DAVID BURKE GROUP }


 

CRAVEABLE HOSPITALITY GROUP


 

Craveable Hospitality Group asked me to design a fresh face for the rebranding of their corporate identity; a move from the chef-driven David Burke Group to the all-encompassing Craveable Hospitality Group. The new company approach is a fun-filled and awe-inspiring brand with a great employee experience and accessible brands. The logo and brand identity is a mix of clean sophistication and bold playfulness. The layout of the new logo hints at the previous DBG identity but is the contemporary counterpart, creating a sense of familiarity that speaks to their successful record in the hospitality industry but showing the world their fresh face and revised approach. The handwritten CHG icon feels like a marker stamping its permanence in the industry. The strength of the logo is complimented by a whimsical identity filled with bright colors and fun patterns, speaking to their their open-minded and inclusive company mission and values.

Photography: Dillon Burke
Website: Studioality
Logo, Branding and all other design: Michelle Silver